Litang, Qinghai-Tibet Plateau—In the remote county of Litang, nestled high on the Qinghai-Tibet Plateau, a quiet revolution is taking place. Sisters Drolma Lhamo and her sibling have transformed not only their own lives but also the lives of many local women by establishing a unique brand that sells plateau specialties worldwide.
Turning Tradition into Enterprise
Drawing inspiration from their rich cultural heritage and the natural resources of the plateau, the sisters began producing and selling products like yak butter soap. This traditional item, once a household staple, has found new life in the global market, appealing to consumers seeking natural and exotic goods.
Empowering Local Women
But the sisters’ venture is about more than business; it’s a mission to uplift their community. By training local housewives in the production process, they have opened doors to new work opportunities. “We wanted to create something that would not only showcase our culture but also empower the women in our community,” said Drolma.
Financial Independence and Community Growth
The impact has been profound. Women who were once confined to domestic roles are now financially independent, contributing to their households and the local economy. “It’s not just about making money; it’s about gaining confidence and realizing our potential,” shared one of the women involved in the project.
A Global Reach with Local Roots
The brand’s success has reached markets around the world, yet it remains deeply rooted in the traditions of the Qinghai-Tibet Plateau. The sisters are committed to sustainable practices and preserving their cultural identity, even as they expand their reach.
Inspiring Change Across the Plateau
The story of Drolma and her sister is inspiring others in the region to pursue their own dreams. Their blend of entrepreneurship and community development serves as a powerful example of how traditional practices can find a place in the modern world, driving economic growth while preserving cultural heritage.
The Road Ahead
Looking to the future, the sisters plan to introduce more local specialties to the global market and continue their work in empowering women. “Our goal is to build a bridge between our plateau and the world, sharing our products and stories,” said Drolma.
Reference(s):
cgtn.com
