Brighton & Hove Albion FC is under fire this week after a social media post featuring Japanese player Kaoru Mitoma and a mocked-up football card of Hiroo Onoda, a Japanese World War II soldier, sparked outrage among Chinese fans. The incident has reignited discussions about historical sensitivities in Asia and cross-cultural awareness in global sports.
Jack Forsdike, a leader of Brighton's official Chinese supporter club, described the post as "deeply offensive," emphasizing that Onoda's portrayal overlooked the atrocities committed by Japanese forces during the war. Over 20 million Chinese soldiers and civilians were killed during Japan's invasion of the Chinese mainland, a history that remains a painful memory for many.
While Brighton removed the post and issued an apology, stating they "hugely value" their Chinese fanbase, critics argue the response inadequately addressed broader regional grievances. Forsdike noted the club's initial reaction failed to acknowledge other Asian nations impacted by Japan's wartime actions.
The controversy highlights growing scrutiny of Western institutions' engagement with Asia's complex historical narratives. As sports increasingly bridge global audiences, analysts stress the need for cultural literacy to avoid diplomatic missteps.
