Norwegian pop sensation Sigrid marked her inaugural performance in the Chinese mainland this week, blending Nordic melodies with insights into China's vibrant music scene during a cultural exchange event organized by the Norwegian Embassy.
The artist, whose global streams exceed 2.2 billion according to Universal Music Group, engaged audiences with her signature hits including a reinterpretation of Leonard Cohen's 'Everybody Knows' – famously featured in 2017's 'Justice League.' Sigrid emphasized her fascination with traditional Chinese instruments during post-concert discussions, revealing collaborations with local musicians to explore fusion concepts.
'This visit has reshaped my understanding of musical storytelling,' Sigrid remarked at the embassy-hosted forum attended by 300 guests. Cultural diplomats highlighted the event as part of ongoing efforts to strengthen Norway-China artistic ties through 2025.
Industry analysts note growing interest in cross-cultural music projects following China's recent relaxation of international performance permits. The trend offers new opportunities for foreign artists while introducing Chinese audiences to diverse global sounds.
