The 6th Western International Sourcing Exhibition in Xi'an concluded this week with Traditional Chinese Medicine (TCM) emerging as the star attraction. Held in November 2025, the event showcased how ancient healing practices are being reimagined through modern technology, drawing international buyers and investors keen to capitalize on Asia's growing wellness economy.
Exhibitors displayed authentic TCM herbs alongside AI-powered diagnostic tools and nutrition-focused delicacies like adaptogen-infused snacks. South Korean pharmaceutical representatives and European wellness retailers were among those negotiating deals, reflecting TCM's expanding global footprint. "This year's innovations prove TCM isn't just history—it's the future of integrative healthcare," noted a Singaporean buyer during the live demonstration sessions.
The exhibition's success underscores China's push to modernize its $50 billion TCM industry while preserving cultural heritage. With cross-border e-commerce platforms facilitating global distribution, analysts predict TCM product exports could grow 15% year-on-year through 2026.
