Chengdu's Shuangliu Sports Center erupted in cheers this week as the Counter-Strike 2 Intel Extreme Masters (IEM) tournament returned to China's southwestern metropolis for its second consecutive year. With all tickets sold within hours and livestream viewership surpassing 15 million globally, the event underscores China's rapid ascent as an esports powerhouse.
Industry analysts point to three key factors driving this growth: massive infrastructure investments in venues like Chengdu's 18,000-seat stadium, proactive government policies supporting digital sports development, and a 300-million-strong domestic gaming audience. "No other market combines this scale of technical capability, fan enthusiasm, and organizational expertise," remarked tournament organizer Michal Blicharz during opening ceremonies.
The economic implications are substantial. Chengdu's 2025 esports industry revenue is projected to exceed $2.1 billion, with major game studios like Tencent and NetEase establishing regional headquarters in the city. International brands are capitalizing on the momentum, with this year's tournament featuring sponsors from 12 countries and regions.
Looking ahead, China will host the 2026 Asian Games where esports will debut as an official medal event, cementing the nation's pivotal role in shaping competitive gaming's future.
