Shanghai's China International Import Expo (CIIE) has become a melting pot for culinary innovation, as demonstrated by a renowned master chocolatier who unveiled new creations specifically tailored to Chinese preferences. The artisan, featured in CGTN's 'CEO's China Journal' series, highlighted how local ingredients like osmanthus flower and fermented tea leaves are redefining luxury confectionery.
'Understanding regional palates is key to global success,' the chocolatier noted, emphasizing collaborations with local producers to source premium cocoa alternatives. The expo's role as a bridge for cross-cultural business opportunities was underscored by growing interest from overseas investors in China's gourmet food sector, valued at $58 billion in 2023.
