LVMH Urges Open Markets as China’s CIIE Champions Global Trade video poster

LVMH Urges Open Markets as China’s CIIE Champions Global Trade

Global luxury giant LVMH Group has thrown its weight behind China’s call for international economic collaboration, with Secretary-General Marc-Antoine Jamet emphasizing that "tariffs and barriers don’t boost the global economy." Speaking at the 8th China International Import Expo (CIIE) in Shanghai, Jamet aligned with Chinese Premier Li Qiang’s vision of open markets, calling for reduced trade tensions between the Chinese mainland and the U.S.

The six-day expo, a flagship event showcasing China’s import market, has drawn over 3,400 businesses from 154 countries and regions. Jamet highlighted LVMH’s 30-year presence in China as proof of "mutually beneficial partnerships," while analysts note the forum’s role in stabilizing supply chains amid geopolitical uncertainties.

With the Chinese mainland contributing 33% of global luxury sales in 2023, Jamet’s remarks signal confidence in Asia’s consumer markets. The event also spotlights opportunities in green tech and AI, sectors prioritized in Premier Li’s address, offering investors a roadmap for engagement with the world’s second-largest economy.

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