Canton Fair 2024 Highlights China’s Tech-Driven Global Trade Leadership

Canton Fair 2024 Highlights China’s Tech-Driven Global Trade Leadership

The 138th China Import and Export Fair (Canton Fair), spanning 1.55 million square meters in Guangzhou, has emerged as a testament to China’s evolving role in global value chains. With 32,000 exhibitors and 74,600 booths, the event showcases a strategic shift from scale-driven trade to technology-led innovation, drawing global attention to Asia’s economic dynamism.

Scale Meets Innovation

This year’s record-breaking fair underscores China’s dual identity as a 'world factory' and a 'world market.' The first phase, themed 'Advanced Manufacturing,' featured cutting-edge zones like 'Smart Life' and 'Service Robots,' attracting over 5,500 specialized firms. National high-tech enterprises and niche 'little giants' dominated half the exhibitors, while industry titans like Haier and Midea shared space with AI unicorns, reflecting a robust industrial ecosystem.

He Sifan, China General Manager of a participating German firm, noted: 'The Canton Fair drives both procurement and industry transformation.' The event’s scale and sophistication highlight China’s supply chain resilience and its growing influence as a trade bellwether.

AI and Robotics Take Center Stage

From surgical robots performing submillimeter precision procedures to AI-powered baristas, Chinese innovations are redefining global manufacturing standards. Shenzhen Yuejiang Technology reported a 165.5% year-on-year surge in commercial robot revenue, with exports projected to grow 50% in 2024. China now holds the world’s second-largest share of industrial robot exports.

AI integration is revitalizing traditional sectors, with smart glasses, AI-enhanced appliances, and interactive TVs demonstrating the 'AI+' revolution. Li Jiaxian, a company manager, emphasized: 'Our collaborative robots serve 100+ countries, proving China’s technical maturity.'

As the fair continues, it solidifies China’s position as a hub for high-value manufacturing, offering insights for investors, researchers, and global businesses navigating Asia’s evolving economic landscape.

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