Airports across Beijing and Shanghai buzzed with energy as millions embarked on international journeys during China's combined National Day and Mid-Autumn Festival holiday. The eight-day break, one of the longest in recent years, saw over 23 million passenger trips on its opening day alone – a vivid testament to pent-up wanderlust and shifting consumer priorities.
Destinations Reap Benefits
Japan emerged as a clear favorite, with travelers drawn to autumn foliage and cultural experiences. Southeast Asian hotspots like Thailand and Singapore also reported record bookings, aided by visa-free policies and streamlined entry processes. Airlines scrambled to meet demand, with international seat sales surpassing pre-pandemic levels for the first time since 2024.
Middle-Class Momentum
Analysts attribute the boom to China's 400 million-strong middle class prioritizing experiential travel over material goods. 'This isn't just tourism – it's a statement of confidence,' observed one industry expert. From Kyoto cooking classes to Bangkok street-food tours, travelers seek meaningful connections amid domestic economic headwinds.
Regional Ripple Effects
The surge delivered much-needed relief to Southeast Asia's pandemic-battered economies. Bali resorts reported 90% occupancy rates, while Vietnam's coastal towns saw hotel revenues double. Though Q2 2025 saw temporary dips as travelers explored new destinations, the overall trend underscores Asia's growing interdependence through tourism-driven cultural exchange.
