China's eight-day National Day and Mid-Autumn Festival holiday has ignited a dynamic shift in domestic tourism, blending tradition with youthful innovation. While iconic cultural landmarks and natural wonders remained crowded, a striking new trend emerged: young travelers flocked to anime, comic, and gaming (ACGN) exhibitions nationwide, transforming these events into hubs of creativity and economic activity.
Dressed as beloved fictional characters, attendees spent generously on merchandise, participated in cosplay competitions, and connected with fellow enthusiasts. This phenomenon reflects the rapid growth of China's ACGN industry, which has cultivated a passionate fanbase eager to integrate their hobbies into holiday traditions. Industry analysts note that major cities like Shanghai and Chengdu reported record-breaking attendance at ACGN events, with some venues attracting over 100,000 visitors daily.
"These exhibitions aren't just entertainment—they're social ecosystems," said Liu Wei, an event organizer in Beijing. "Young people are building communities while contributing to local economies through travel, dining, and retail spending." Data shows ACGN-related tourism generated an estimated ¥2.8 billion ($385 million) during the holiday period, signaling new opportunities for businesses targeting youth markets.
As traditional and modern tourism models coexist, this trend underscores China's evolving cultural landscape and the increasing economic influence of Generation Z consumers.
