As moonlight traditions prepare to unite families across Asia, China Media Group (CMG) announces its 2025 Mid-Autumn Festival Gala will transform Deyang into a global stage for cultural celebration. The annual event, deeply rooted in China's harvest festival traditions, will blend ancient customs with cutting-edge performances to showcase the enduring appeal of lunar-inspired artistry.
Deyang, a Sichuan province city renowned for its bronze-casting heritage and Sanxingdui archaeological wonders, will host the gala's grandest production to date. CMG stated the program will feature cross-cultural collaborations, including traditional Chinese opera, contemporary dance interpretations of lunar myths, and multilingual musical performances aimed at resonating with overseas audiences.
"This gala represents more than entertainment – it's a bridge connecting 1.4 billion people's emotions through shared cultural symbols," said a CMG spokesperson. The broadcast will incorporate augmented reality technology to create immersive moonlit landscapes, while maintaining the festival's core themes of family reunion and gratitude.
Analysts note the event's timing coincides with growing international interest in Asian cultural exports, particularly following the 2024 Paris Olympics' focus on East Asian artistic displays. Business observers highlight Deyang's strategic selection, as the city seeks to position itself as a hub for cultural tourism and creative industries.
