OpenAI, the creator of ChatGPT, announced plans to grant content rights holders unprecedented control over how their intellectual property is used in its AI video-generating tool Sora. The move aims to address growing concerns about AI-generated content and intellectual property rights while fostering collaboration between tech innovators and creative industries.
Granular Control for Rights Holders
CEO Sam Altman revealed in a blog post that television studios, filmmakers, and other copyright owners will soon be able to block or regulate the use of their characters within Sora. The new controls come as the app gains traction in North America, allowing users to create 10-second AI-generated videos that can incorporate elements from protected works.
Balancing Innovation and Compensation
OpenAI will implement a revenue-sharing model for rights holders who permit character usage, acknowledging the need to fairly compensate creators. Altman noted the system will require experimentation, with initial tests focusing on niche content creation trends observed in Sora’s user base.
Hollywood Reactions Emerge
The policy has already sparked debate in entertainment circles, with Disney reportedly opting out of allowing its content in the app. The development highlights ongoing tensions between AI developers and traditional media companies as generative tools reshape content creation landscapes.
Competitive AI Video Market
Sora enters a crowded field competing with Meta’s Vibes platform and Google’s text-to-video tools. Analysts suggest the new copyright management features could differentiate OpenAI’s offering as companies vie for dominance in multimodal AI technologies.
