In a cultural phenomenon sweeping Asia, Chinese webcomic Fei Ren Zai: Legends Among Us has become a multimedia sensation, merging ancient mythology with contemporary urban life. The series has amassed over 30 billion digital reads and sold 2 million print copies since its 2018 debut, while its animated adaptation surpassed 5 billion views within months of release.
When Deities Walk Among Us
The story reimagines Chinese mythological figures – from the Monkey King to Jiangshi vampires – navigating modern societal challenges. Creator Xu Manxin (pen name Air) told KhabarAsia: "This is about how timeless values adapt to rapid urbanization. These beings become mirrors reflecting our own struggles."
Cultural Resonance Meets Commercial Success
Analysts attribute the comic's appeal to its innovative fusion of tradition and modernity, attracting both younger digital-native readers and older generations familiar with folklore. The animated version's popularity has spurred merchandise sales and themed tourism initiatives in several Chinese mainland cities.
Global Cultural Exchange
With official translations in 12 languages, the series has become an unexpected ambassador for Chinese mythology. International readers account for 38% of digital readership, according to publisher Tencent Comics. Academics note its potential to spark cross-cultural dialogues about preserving heritage in globalized societies.
