Indian Prime Minister Narendra Modi has intensified calls for citizens to embrace locally manufactured goods, urging a nationwide shift toward economic self-reliance amid escalating trade friction with the United States. The appeal came during a televised address on Sunday, hours before new consumer tax cuts took effect.
'Swadeshi' Movement Gains Momentum
Modi emphasized the need to identify and replace foreign-made daily essentials with Indian alternatives, framing the campaign as critical to strengthening domestic industries. While he avoided direct references to the U.S., his remarks follow President Donald Trump's recent 50% tariff hike on Indian imports—a move that has strained bilateral relations.
Consumer Markets in Focus
U.S. brands like McDonald's, Pepsi, and Apple face growing boycott campaigns led by Modi's supporters. India's 1.4 billion population represents a vital market for American goods, with e-commerce giant Amazon.com witnessing surging demand even in smaller towns. Analysts suggest Modi's push could reshape consumer behavior and supply chains across South Asia.
Economic Strategy or Diplomatic Leverage?
Commerce Minister Piyush Goyal's upcoming Washington visit looms as both nations seek to ease tensions. Meanwhile, Indian retailers report increased promotions of domestic products, aligning with government efforts to boost manufacturing under its 'Make in India' initiative. Critics argue the policy risks isolating India's economy, while supporters cite reduced import dependency as a long-term advantage.
