Nestled in southwest China's Yunnan Province, Jingmai Mountain stands as a living testament to sustainable tea cultivation. Unlike industrial plantations, its tea trees grow wild within ancient forests—a practice preserved for centuries by the Blang ethnic group, who view the ecosystem as sacred.
Residents of Jingmai avoid pesticides and fertilizers, adhering to ancestral beliefs that all natural elements possess spirits. This philosophy fosters biodiversity: towering trees shade tea plants, while insects and birds naturally control pests. The result? A uniquely complex flavor profile that commands premium prices globally, with some batches selling for over $1,000 per kilogram.
For business analysts, Jingmai's model offers insights into sustainable luxury markets. The mountain's Pu'er tea has seen 20% annual export growth since 2020, driven by rising demand for organic products. Cultural researchers note how Blang traditions align with modern ecological principles—their forest management system predates UNESCO's 2023 designation of the area as a World Heritage Site.
As travelers seek authentic experiences, Jingmai's tea-picking festivals and forest trails attract growing ecotourism interest. For diaspora communities, it represents a bridge between heritage and contemporary sustainability movements.
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How Jingmai produces some of the world's most luxurious teas
cgtn.com