Chinese exporters are accelerating their global ambitions at the Nantong Cross-Border E-Commerce Fair, where innovative products and digital strategies are drawing international attention. Over 500 enterprises from the Chinese mainland are participating in the event, showcasing advancements in smart manufacturing, green energy solutions, and consumer electronics.
"This fair demonstrates how Chinese businesses are adapting to global market demands," observed Wang Tianyu, a trade analyst covering the event. Companies like Jiangsu TextileCo are leveraging AI-powered customization tools to connect with buyers from Southeast Asia and Europe, while home appliance manufacturer Haixin Group reported securing $12 million in preliminary orders during the first day.
The event highlights China's growing reliance on cross-border e-commerce platforms, which saw 18% year-on-year growth in 2023. Government data shows digital trade now accounts for 42% of the country's total export value, with SMEs comprising 68% of participating businesses at Nantong.
Industry experts attribute this expansion to improved logistics networks and China's evolving digital infrastructure. The fair also features workshops on international compliance standards and emerging market trends, providing practical insights for businesses navigating global trade dynamics.
