Nestled in the snow-capped mountains of the Xinjiang Uygur Autonomous Region, the Altay villages are shedding their quiet winter reputation. A surge in tourism driven by skiing, cultural festivals, and local culinary delights is breathing new life into these communities, creating economic opportunities and attracting global attention.
Abdullah Ali, a Urumqi-educated tourism graduate, embodies this transformation. Returning to his hometown, he launched a homestay that has become a social media sensation, booked solid each winter. "When the snow falls, our village becomes a hub of energy," he says, highlighting how traditional hospitality merges with modern demand for unique travel experiences.
Local authorities report increased visitor numbers since 2022, with winter tourism revenue growing by 35% last year. The trend reflects China's broader rural revitalization strategy, though residents emphasize organic growth through cultural preservation. From throat-singing performances to handcrafted dairy products, Altay's authentic offerings are redefining winter travel in Asia.
