As global trade tensions simmer, a high-level Chinese delegation has launched a promotional campaign in London to bolster international partnerships ahead of the sixth China International Import Exhibition (CIIE) in Shanghai. The event, described as the world's sole trade fair focused on imports, underscores China's push to expand economic collaboration amid shifting global dynamics.
Deputy Director Wu Zhengping, leading the delegation, emphasized China's commitment to shared growth during meetings with UK business leaders. "We aim to open the vast Chinese market wider to global partners," Wu stated, highlighting opportunities in sectors like technology, finance, and manufacturing.
Since its 2018 debut, the CIIE has attracted over 3,000 companies annually, with British firms participating from the outset. This year's roadshow comes as businesses seek alternatives to navigate U.S. tariff pressures, positioning China as a potential stabilizer in global trade networks.
Analysts note the timing aligns with China's broader strategy to deepen economic integration with Europe. The roadshow's London stop—a first for the CIIE promotional tour—signals renewed focus on UK-China commercial ties, particularly in green energy and digital innovation sectors.
